Pluto TV, the free ad-supported streaming television (FAST) service, has announced the company’s first-ever series of international brand campaigns, debuting across different regions, to drive brand awareness and resonance amongst consumers as the service furthers its global expansion. “Pluto TV has an innovative proposition, offering curated local and international channels with a linear approach into […]
Music video network Vevo has launched a number of holiday-themed channels on connected TVs (CTV) in the US and UK, available through New Year’s Eve. Vevo’s largest holiday TV lineup to date features carefully curated, 24-hour linear programming ranging from traditional Christmas music, such as Silent Night and O Holy Night, to family classics, such […]
Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows and movies: 1) Streaming’s advantage as the home for favourite shows continues to grow: Consumers are now three times more likely to discover a new […]
MadHive, the enterprise software platform that powers modern media, has announced that Craig Berlingo has joined the team as Chief Product Officer. In this role, Berlingo will lead product strategy and development for MadHive’s suite of customisable ad tech software, which has seen rapid adoption with major broadcasters and DTC brands. “There’s no question that […]
A good performance from its streaming services, Paramount+ and Pluto TV, has boosted otherwise lacklustre ViacomCBS quarterly results. Streaming income passed forecasts and were up 13 per cent to $6.61 billion (€5.7bn) for the quarter. The group added 4.3 million streaming subscribers for a total of nearly 47 million, a YoY increase of 79 per […]
ViacomCBS Networks International (VCNI) has announced 40 original channels will be available for the official launch of AVoD platform Pluto TV in Italy on October 28th. Italian viewers will have access to a wide range of exclusive channels featuring international and Italian titles, including: Movie channels Pluto TV Romantic Films, Pluto TV Cinema Italiano and […]
Netflix remains the preferred streaming platform for Italians, trailed by Amazon Prime Video, although the share of both is falling. Netflix has a 28 per cent market share in Italy, ahead of Amazon Prime Video (27 per cent) and Disney+ (16 per cent), according to daily Il Sole 24 Ore, citing data from streaming search […]
Pluto TV, the free streaming television service, has announced a partnership with BBC Studios that brings three new channels to the streaming service across the five European countries of Germany, Switzerland, Austria (GSA), France and Spain. In France, audiences can now enjoy a new Doctor Who channel, which features the first 10 seasons of the BBC action-adventure […]
Love Nature, a wildlife and nature brand with linear and streaming channels, has announced its debut as a curated channel on Pluto TV in Spain. As part of the launch, Pluto TV viewers in the region will have free access to Love Nature’s natural history series and documentaries in Castilian Spanish. The deal, brokered by […]
Newsy says it has become the first free 24/7 broadcast news network in the US, available to more than 90 per cent of TV homes across the nation, through over-the-air service and supplementing its OTT and connected TV distribution. The opinion-free national news network now serves its audiences with 14 news bureaus across the country […]