Advanced Television

Paris 2024 Paralympic Games

Data: C4 Paralympic coverage shifts public perceptions

Channel 4’s coverage of the Paris 2024 Paralympic Games has had a profound impact on viewers perception of disability, according to new research, which surveyed more than 400 viewers. The data suggest that nearly everyone (96 per cent) who watched the Games – which reached some 20 million people across the UK in August and […]

December 18, 2024

C4 Paralympic ads to carry subtitles

UK PSB Channel 4 has confirmed that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles – enhancing Channel 4’s commitment to making its coverage of the Games the most accessible yet. The announcement builds on its recent commitment that every broadcast of live sporting action from the […]

July 16, 2024