System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota. This dual partnership deal sees the insurance and automotive companies sponsor the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 Streaming and social channels. Toyota’s full service agency T&Pm and Allianz’s […]
Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games. The announcement of the new partnership comes with 100 days to go until the first day of competition. Channel 4 – the official UK media partner for the Games – is enhancing its long-standing partnership with […]
BBC Children’s and Education, the Premier League and ParalympicsGB have come together to launch Super Movers for Every Body, using the inspiration of top-flight football and talented athletes to engage disabled children and those with special educational needs in sport and physical activity. Currently 1.5 million children in England have special educational needs or are […]
BBC Sport and UK Athletics (UKA) have announced a broadcast partnership and coverage for the 2024 Major Events series. Viewers can watch live coverage from the UK Athletics National Indoor Championships, the UK Athletics Championships and the London Athletics Meet across BBC One, BBC iPlayer and the BBC Sport website and app. 2024 is a […]
Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]
Channel 4 has announced its partnership with the Variety Club Disability Sports Awards – the UK’s only annual disability sports awards – at Queen’s Hotel, Leeds on October 30th. Awards will be presented in nine prestigious Awards categories, in addition to a tenth special achievement award presented by Baroness Tanni Grey-Thompson. Hosted by Variety, the […]
Channel 4 has launched its Paralympic Production Training Scheme will give 19 disabled people the chance to launch their broadcast careers with 12-month placements at independent production companies across the UK – and some will go on to work on the 2024 Paris Paralympic Games. Successful applicants will spend a year working as trainee production […]
Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]
Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]