Advanced Television

Olympics

Discovery Sports adds Cyclo-cross Superprestige series

Discovery Sports has further expanded its cycling offer for fans by adding the exclusive global Cyclo-cross Superprestige rights to its portfolio of live events. A new long-term deal will bring live and on-demand global coverage of the Cyclo-cross Superprestige series to viewers via Discovery Sports’ sport brands Eurosport, GCN+ and discovery+. The eight-race Superprestige season […]

September 24, 2021

Research: “Is the death of TV sport viewing exaggerated?”

A report from MoffettNathanson Research (MN) looks at the “pathetic” viewing numbers for the Tokyo Olympics and compares and contrasts them with previous Games. But the study says that all TV sports viewing in the US, including the NBA, MLB, Masters and the NHL, have suffered serious declines over the past year. The Olympics were […]

September 15, 2021By Chris Forrester

New Chinese satellite supports 4K and 8K

A Chinese broadcasting satellite was launched on September 9th and is ready for 4K and 8K transmissions. The satellite (Zhongxing-9B) was launched from the Xichang Satellite Launch Center in southwest China’s Sichuan Province on a Long March-3B rocket on its 388th mission. The craft is designed to operate for at least 15 years and will […]

September 13, 2021By Chris Forrester

China: CMG acquires Olympics rights to 2032

The International Olympic Committee (IOC) has announced that the China Media Group (CMG) has been awarded the exclusive broadcast rights in the Chinese mainland and Macau (SAR) for the XXV Olympic Winter Games in Milano Cortina in 2026, the Games of the XXXIV Olympiad in Los Angeles in 2028, the XXVI Olympic Winter Games in 2030, […]

September 10, 2021

Allente signs Discovery content deal

Allente, the Nordic pay-TV broadcaster, has announced an agreement with Discovery Networks that will see the discovery+ streaming service integrated into its platform. Allente subscribers will  have the opportunity to buy three different optional packages from discovery+, something that was previously only possible for Viasat customers. The deal will include 480 football matches from Sweden’s […]

August 27, 2021

84% of UK watched sport on BBC this summer

From the FA Cup final in May to the inaugural men’s and women’s Hundred cricket finals in August, millions of viewers across the UK have tuned into the BBC to enjoy a busy summer of sport in 2021. The total television reach during this period was 50.8 million, meaning 84 per cent of the UK’s […]

August 26, 2021

C4 Paralympics hub on TikTok

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]

August 24, 2021

Darmah, using disguise, powers TV Azteca’s Tokyo Olympics coverage

Miami-based creative studio, Darmah, broke boundaries during the 2020 Summer Olympic Games, when it went live with a full extended reality (xR) broadcast running a 4K workflow for TV Azteca Sports. The production, delivered by Darmah’s full turnkey dXR Stage, was powered by two disguise vx 4 media servers and six rx II render nodes, […]

August 24, 2021

Summer of sport boosts EE streaming

After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]

August 19, 2021

Data: Olympic viewing up 7x on YouTube

Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]

August 16, 2021