Discovery UK has unveiled plans to introduce an ‘Ad-Lite’ offering for discovery+ customers in the UK and Ireland. Discovery says discovery+ will be the first global SVoD service to launch an ‘Ad-Lite’ offering in the UK, this follows the successful launch of the product in the US, with a further roll-out across EMEA expected this […]
Half of UK sports viewers plan on tuning into the Winter Olympics this week with female sports fans slightly more interested in the games than their male counterparts, according to a survey by global strategic consultancy Altman Solon. The Winter Olympics survey was conducted in mid-January with more than 2,500 respondents across the UK, France, […]
Vizrt, the home of software-defined visual storytelling solutions, is working with BBC Sport to deliver a virtual set graphics ecosystem in Salford to cover the Beijing Winter Games. BBC Sport’s integrated system will bring sports fans unprecedented access to the sports action happening in China this February. By utilizing Vizrt’s Viz Engine 4 coupled with […]
Beijing-based China Media Group (CMG) will transmit China Central TV-8K, a dedicated 8K channel covering the upcoming Winter Olympic Games, to audiences throughout China. “To meet the goal of presenting the Beijing 2022 via 8K ultra-high-definition technology, the CMG has advanced the construction of the relevant production and broadcasting system, and has accelerated the rapid […]
Consumer insights provider Toluna has released a study about the 2022 Winter Olympics and media choices. The survey questioned 1,244 people in the UK and found that 71 per cent are going to watch the 2022 Beijing Winter Olympics with, perhaps surprisingly, the majority of respondents planning to watch the games live on television. Additional […]
Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]
Discovery has announced plans that it says will “push the physical and virtual boundaries of sports production to new extremes and mark a new frontier in the coverage of the Olympic Games”.With just over a week to go until the Opening Ceremony of Olympic Winter Games Beijing 2022, Discovery has revealed how it intends to […]
Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to research by PQ Media, a media economist. Global consumer media usage, including all digital […]
The BBC will broadcast more than 300 hours of live coverage across BBC One and BBC Two, with even more coverage available on a second live digital stream on BBC iPlayer, Red Button and the BBC Sport website, to bring fans all the best moments and events as the Games unfold in host city Beijing. […]
Peacock will be the streaming home of the 2022 Winter Olympics in the US, offering viewers the ability to live stream all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China, available on the service’s premium tier, from February 2nd to 20th. Peacock will present live streaming coverage of every event of […]