Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Media Partners Asia has published its first report on the Middle East region, entitled GCC Video & Broadband Distribution 2020. The report provides analysis of the current state and future outlook for telecoms, online video & pay-TV industries across the six Gulf Cooperation Council (GCC) countries: Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia […]
Since the onset of the pandemic, 71 per cent of US consumers say they have increased their use of paid streaming services. The findings come from a new TransUnion survey administered in November – a follow up to a May survey which found 56 per cent of consumers had increased their usage since the pandemic began in […]
On December 5th and 6th viewers in India can watch all of Netflix’s content free of charge as part of a ‘Streamfest’ promotional weekend to encourage more subscribers. This is the first-ever such event anywhere on the planet and designed to see Netflix’s current 5 million or so subscribers (as stated by Media Partners Asia) […]
French Netflix subscribers have received a letter from the streaming platform saying that, from January 2021, Netflix Services France S.A.S is going to declare its annual local revenues to the French taxman, and will become the company to which their subscription contract will be linked. The platform had previously declared its income in the Netherlands […]
MarketCast has announced the appointment of Zoë Friend to its senior leadership team as Senior Vice President of Custom Research and Insights. In her new role, Friend will lead MarketCast’s custom research practice across all of its business segments and will be responsible for guiding its future direction, growing and nurturing the team, and elevating […]
Bed Guru, the sleep specialist, has delved deep into Netflix show data for 10 cities in the UK to find out which content was most popular on Netflix during the second lockddown. Bed Guru compared search interest from Google Trends of TV shows during lockdown to the previous month when the UK was out of […]
Zoopla, the UK property destination, has analysed cities in the UK to find where the best broadband speeds are. The research reveals that Kingston upon Hull has the fastest broadband, with an average download speed of 131.4 mbit/s. Stevenage and Grimsby take the second and third spot for the best broadband speeds, with an average […]
Wyplay – a global TV Professional Services and Video Platform Solutions provider – has integrated OTT streaming applications Netflix and Disney+ on the 4K TV decoders of Canal+. Netflix and Disney+ were launched on Canal+ decoders in 2019 Q4 and 2020 Q2 respectively. Canal+ subscribers can now access a unique offering of films, TV series, […]
Research from Zen Internet identifies Manchester and Liverpool as the Netflix capitals of the UK, with over half (56 per cent) of households in these cities opening their arms to the streaming service. Meanwhile, Amazon Prime Video is proving a popular choice in Edinburgh for streaming services, with almost one in two (47 per cent) […]