Nick Thexton, CTO, Synamedia, has offered his industry thoughts and predictions for 2021. Thexton believes that consumers’ loyalty to content will play a big part in driving demand for business insights. He comments: As consumers we are loyal to content, not platforms. If you’re a Game of Thrones addict the chances are you will follow […]
Ampere’s latest analysis of the US and European SVoD market reveals that the average US streaming household now stacks an average of four different subscription video services. In the five largest Western European territories, streaming homes have an average of two services. The pandemic, national lockdowns, and the launch of new studio-backed subscription services have […]
License Global magazine, the news publication for the licensed consumer product industry, has released the 2020 edition of The Influentials report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead. Honouring […]
Parks Associates research finds the overall annual churn rate for US OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46 per cent in Q3 2019 to 38 per cent in Q3 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even […]
Peter Docherty, Founder and CTO at ThinkAnalytics, has shared his industry predictions for 2021. He comments: “Super-aggregation and universal search have featured in my predictions for the last three years and appear again this year – with a twist. Today a growing number of operators are reinventing themselves as content aggregators offering, say, Amazon Prime […]
With 96 per cent of UK households having access to the internet, and 90 per cent stating they wouldn’t be able to cope without it, comparethemarket.com carried out an experiment to reveal just how dependent Brits are on the internet as a nation, and how long it takes them to notice when WiFi drops. comparethemarket.com […]
The European Audiovisual Observatory has published its latest report on Film and TV content on VoD platforms in Europe. The report finds that European film and TV series seasons represent 32 per cent of all content found on TVoD and 27 per cent of SVoD in the EU. Further key findings from the report include: […]
Research from Parks Associates finds 47 per cent of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. “The surge in online
Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Media Partners Asia has published its first report on the Middle East region, entitled GCC Video & Broadband Distribution 2020. The report provides analysis of the current state and future outlook for telecoms, online video & pay-TV industries across the six Gulf Cooperation Council (GCC) countries: Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia […]