Advanced Television

netflix

Viant, IRIS.TV partnership

Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]

May 18, 2022

Forecast: 40m Australian SVoD subs by 2026

The Australian SVoD market has grown solidly over the last three years, more than doubling the number of SVoD subscriptions since 2018. Despite a slowdown in 2021, the market still grows at a fast rate, and is set to reach nearly 40 million subscriptions by 2026, according to forecasts from Dataxis. Over the last three […]

May 17, 2022

Netflix Geeked Week returns

Netflix Geeked, Netflix’s home for all things genre entertainment, is returning with Geeked Week 2022. The five-day virtual fan event celebrating Netflix’s genre series, films, and games returns from June 6th to June 10th. Each day will be filled with cast reveals, talent appearances, trailer premieres, sneak peeks, surprise announcements and more, covering over 60 […]

May 17, 2022

DNEG, Netflix sign visual effects deal

DNEG, a technology-enabled visual effects (VFX) and animation company, has announced the signing of a new, multiyear services agreement with Netflix. The non-exclusive agreement covers the provision of visual effects and virtual production services by DNEG for Netflix series and feature programming. The new agreement extends and expands on a previous agreement that the companies […]

May 17, 2022

Forecast: SVoD subs to reach 1.69bn by 2027

Global SVoD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will have 988 million paying SVoD subscribers by 2027, up from 612 million in 2021. “Our Netflix forecasts for 2027 are 29 million […]

May 16, 2022

Netflix ponders live-streaming

Netflix is reportedly considering adding live-streaming content to its platform for the first time. Netflix has confirmed that a live streaming capability is in early development for its unscripted TV shows and stand-up comedy specials, according to Deadline. The move would enable Netflix to offer live voting to content, and potentially air live specials for […]

May 16, 2022

Dyer, Taylor to host Netflix quiz show

Cheat, a new quiz show being announced by Netflix, is set to be filmed in front of a studio audience and hosted by actor Danny Dyer and comedian Ellie Taylor. Netflix describes the new production as being “a high-stakes quiz show where contestants can literally cheat their way to a fortune […]. In every episode, […]

May 16, 2022By Nik Roseveare

Research: SVoD appeal remains strong

Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]

May 12, 2022

Netflix: Ozark S4 holds onto Netflix #1

For the second week in a row Ozark Season 4 topped the English TV list with 102.12 million hours viewed. The series was the most viewed title for the week commencing May 2nd and was in the Top 10 in 81 countries. Season 1 of Ozark also jumped onto the list at #7 with 13.64 […]

May 11, 2022

Netflix opens Rome office

Netflix officially opened its new Italian headquarters in Rome on May 6th, and unveiled its upcoming local-language slate, which will include a new series adaptation of the Italian classic Il Gattopardo (‘The Leopard’). “Today we celebrate our new Italian home, our growing business in Italy, the creative community we are so honored to be part […]

May 9, 2022