A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]
Max has launched the OWN: Oprah Winfrey Network hub on its platform in the US, allowing subscribers to access OWN content within a dedicated brand hub. “Our mission at OWN is to deliver programming that serves the female Black viewer, and this cross-portfolio collaboration presents a terrific opportunity to expand on that mission,” said Tina […]
Telefónica is breaking into the satellite Internet market with the launch of Movistar Max Satellite, following a deal with Hispasat to provide broadband Internet services by satellite for isolated areas across Spain. The service includes up to five different packages with prices from €17.40 to €57.90 a month. With speeds of up to 100 Mbps […]
KC Global Media, the Asian leading entertainment network and multi-channel operator, has announced the launch of Japanese anime network, Animax, on Dialog Television in Sri Lanka. Subscribers can enjoy an array of anime content available via SVoD on Dialog Television and on the Dialog ViU App from July 1st. Dialog Television viewers and ViU App […]
KC Global Media, the Asian entertainment network and multi-channel operator, has announced the completion of the deal with Asian multinational television channel and anime distributor, Aniplus, to acquire Animax Korea, the popular kid’s entertainment channel in South Korea. The partnership aims to elevate Animax Korea’s offerings while focusing on horizontally integrating its content across Aniplus’s […]
Maximum Effort Channel, a partnership between FuboTV, sports-first live TV streaming platform, and Ryan Reynolds’ Maximum Effort, has gone live in the US. Maximum Effort Channel, is home to original and classic TV and movies – as well as some surprising content breaks – made for maximum comfort. The linear channel, which has been curated […]
According to data from Samba TV, 2.6 million US households watched Avatar: The Way of Water streaming on Disney+ and Max during the launch (June 7th) plus four day window. Black and Hispanic households both over-indexed based on viewership of the movie by 10 per cent and 9 per cent respectively, compared to the national […]
Max, the SVoD service from Warner Bros Discovery which replaces HBO Max and discovery+, is now live. Max has introduced a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly eight times more films and episodes of 4K content than HBO Max, including popular programming such as […]
Sky Max has announced new commissions starring outstanding British talent, to returning favourites such as Rob and Romesh Vs S5, A League of Their Own S18 and A League of Their Own: Road Trip. Follow footballing legends Gary Neville, Roy Keane and Jamie Carragher on a trip like no other as they travel to different […]
Vizrt, a provider of software-defined visual storytelling tools, has announced the creation of an Enterprise Media Asset Management (MAM) Business Unit for customers of its flagship MAM system, Viz One. Used by many of the world’s biggest broadcasters and media organisations, Viz One is a critical, and central piece in media workflows and infrastructure. To […]