Cheaper, ad-supported streaming options have launched with success in many markets. For example, in the US, Netflix has reported that the company’s ad-supported tier now has 23 million active users per month. But this is still a relatively new phenomenon in Sweden, reports Mediaivison. Currently, just 200,000 – around 7 per cent – of streaming […]

Italy is a strategic market for Warner Bros Discovery (WBD), and CEO David Zaslav plans to increase investments there. Speaking at a Milan Town Hall for employees, Zaslav praised the creativity of the Italian team and highlighted their success in generating revenue and diversifying income streams. He said that WBD will invest in both linear […]

Warner Bros Discovery (WBD) has announced today the first entertainment formats that will be part of the local content offering that will land on Max in Spain. WBD’s enhanced streaming platform will be available in Spain from spring 2024, and will include a variety of local content including global entertainment hits such as the long-running […]

As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]

In a move that will further bolster its growing streaming business, with the international rollout of Max beginning in the next few months, Warner Bros Discovery (WBD) has acquired BluTV, an SVoD service in Turkey. The announcement follows three years of extensive partnership, which started in 2021 with the launch of discovery+ on BluTV and an […]

Celebrity chef and best-selling author Carla Hall will take Max viewers on a global adventure to explore the roots of popular dishes within American food culture on the original Max series Chasing Flavor. Beginning on February 1st 2024, Max subcribers can follow along as Hall’s curiosity about some of America’s most delicious dishes from chicken […]

Warner Bros Discovery has announced the appointment of Alberto Carullo as Vice President Max Local Original Production Italy & Iberia, reporting directly to Laura Carafoli, SVP Content Networks & Streaming Local Productions Italy & Iberia. Carullo, whose headquarters will be in Madrid, in his new role, effective from January 1st 2024, will be responsible for […]

Movistar Plus+ and Warner Bros Discovery (WBD) have announced an extension of their partnership to bring content from WBD’s portfolio of entertainment, sports, films and news to Movistar Plus+ customers in Spain. This includes the upcoming streaming service Max which is due to launch in Spain in spring 2024. As part of the deal, Movistar+ […]

MediaRadar, advertising intelligence and sales enablement platform, analysed US ad spend from the top six OTT ad-supported streaming services:  Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV. Data was from January 1st 2022 through October 31st 2023. Key findings include: Top Six Streaming Platforms Collect Over $1 Billion in Advertising From January through October 2023, […]

SVoD service Max may be available on Movistar Plus and Orange in the near future as Vodafone Spain’s exclusive deal expires on December 31st. Until now, Vodafone Spain had an exclusive deal that allowed it to integrate the service in its offer.The signing of a new agreement, non-exclusive, until 2026 opens the door for Movistar […]