Madhive, the US unified operating system for local media, has announced the expansion of its Local Live Sports Marketplace in partnership with FOX Television Stations. The local-first marketplace gives advertisers access to a single, turnkey solution that delivers sports advertising opportunities across more than 16 premium live sports products, including College Gameday, Monday Night Football, […]
Madhive, the unified operating system for local media, today introduced a Fraud Free Guarantee designed to democratise access to the highest quality supply and drive outcomes for local ad buyers. “Since our founding, Madhive has been committed to democratising best-in-class advertising technology for businesses of all sizes. This policy is another safeguard we’re introducing to […]
Madhive, the unified operating system for local media, has announced the launch of Maverick AI, an intelligence layer designed specifically to accelerate and optimsze every step of an advertising campaign from pitch to payment. As the technology backbone for some of the industry’s leading broadcasters and media companies, Madhive’s white-labeled operating system is used to […]
Madhive, the unified operating system for local media, has announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. “With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael […]
Madhive, the technology company for local Connected Television advertising (CTV), has announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV marketplace for the US auto industry. The partnership unites S&P Global Mobility’s best-in-class automotive intelligence with Madhive’s tools for planning, targeting, activation, and measurement across premium inventory sources […]
Madhive, the technology company for local connected television (CTV) advertising, has announced an expanded collaboration with Experian, a data and technology company, to provide local media markets broader access to Experian marketing audiences. The integration brings Experian’s audience segments, including demographics, lifestyles, interests, purchasing behaviors, media consumption, and more to Madhive’s Data Marketplace. Built with […]
Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing […]
XR Extreme Reach, a technology company that integrates data across creative, media, and production, has appointed Kristin Wnuk as Senior Vice President of Enterprise Solutions. She will drive adoption of the XR platform and lead sales expansion across global advertisers. Wnuk brings over 15 years of experience in media, having led commercial strategies and both […]
Madhive, the technology company for local connected TV advertising, has announced that Jim Wilson has joined the company as President. Wilson will spearhead Madhive’s revenue, client service, and marketing divisions in his new role. Wilson was the pioneer and President of Madhive’s original client, Premion, following its founding in 2016 and led TEGNA’s investment in […]