LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]
A report from TrendForce, which monitors the market for TV panels globally, says that while the increase in TV shipments is good, although slight, and that regional variances and shifting consumer behaviour still leaves some room for concern. For example – and as reported by Display Daily – China, traditionally a strong market, saw weaker–than–expected […]
LG Electronics has announced the LG Streaming Week campaign in 44 countries, starting from September 9th and running through October 13th, to celebrate a decade since the initial launch of webOS on the company’s LCD and OLED TVs. For owners of LG TVs above UHD released from 2018 onward (running webOS 4.0 and above), as […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
LG Electronics is set to expand availability of LG 1, the company’s FAST channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s free streaming service. Thanks to […]
LG Electronics is set to launch its original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the US, Canada, Argentina and Chile, as well as LG Channels. This new series, comprising of six episodes, follows the residents of the Estate of Survival mansion as they compete against each other […]
LG Display is making its final move to exit LCD production by selling off its Guangzhou, China-based production factory. It is asking about $1.5 billion (€1.37bn) for the site and its facilities. LG Display had already sold in 2022 its Paju, South Korea facility and had made no secret of its wish to exit LCD […]
LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]
LG Electronics has announced second-quarter 2024 consolidated revenue of KRW 21.69 trillion and (€14.4bn) operating profit of KRW 1.20 trillion, reflecting an 8.5 per cent year-over-year increase in revenue and a 61.2 per cent surge in operating profit. These figures mark new records for the highest second-quarter revenue and operating profit in the company’s history. […]