Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]

Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the British streaming market. The findings from Q4 2024 reveal a significant shift towards ad-supported streaming options, a surge in Prime subscriptions driven by seasonal shopping trends, and a compelling content catalogue from household staple Netflix. Kantar’s EoD […]

Kantar Group, the market research company based in London and portfolio company of Bain Capital, has announced the proposed sale of Kantar Media to H.I.G. Capital, an alternative investment firm with $67 billion (€64.4bn) of capital under management. The proposed acquisition by H.I.G. Capital comes at a pivotal moment for Kantar Media. The company, which […]

Canal+, after breaking from its parent company Vivendi, has debuted on the London Stock Exchange as it positions itself as a significant European streaming player, ready to challenge Netflix, Disney+ and Prime Video on a global stage. But can Canal+ close the gap? Recent trends from Kantar’s Entertainment on Demand data reveal a shifting streaming […]

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]

Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the behaviours within the VoD market between July to September 2024. Emmys and high-profile partnerships propel Disney+ Off the back of a hugely successful Emmy awards season, […]

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]

Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]