The Sandbox, a decentralised gaming platform and a subsidiary of Animoca Brands, has announced its partnership with the Virtual Brand Group (VBG), a metaverse pioneer known for building immersive experiences, virtual commerce and digital fashion, and their collaborator ITV Studios, to launch The Voice Coach Battle, a Web3 gaming experience based on ITV Studios’ The […]
ITV has reported that Q1 revenue to March 31st was down 7 per cent YoY at £887 million (€1.03bn), with growth in total advertising revenue (TAR) offset by the decline in ITV Studios revenue. Streaming platform ITVX continued to perform well with 16 per cent growth in streaming hours and 14 per cent growth in […]
ViewersLogic, the consumer behaviour data company, has announced the launch of its pioneering Brand Consideration 2.0 solution, which transforms how brands measure consumer journeys and brand consideration. By leveraging single-source data and AI-powered consumer behaviour analysis, the product provides a faster, more cost-effective, and highly accurate alternative to traditional brand awareness methodologies. Until now brands […]
ITV has partnered with Mecca Bingo to create an exclusive series of seven Loose Women themed digital scratchcard games. The new scratchcards, the first of which – Loose Change – has just launched, have been developed for Mecca by leading digital scratchcard and slot supplier G Games. The cards will feature on the homepage of Mecca Bingo and […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed the launch of its new streaming service Freely. Backed by PSBs BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in stores and online. Its backers suggest […]
ITV has launched ITV Insiders, a content ambassador programme that seeks to put ITV’s brand and programming at the heart of social conversations. The ITV Insiders initiative brings together over 100 of the UK’s forward thinking and culturally relevant content creators, encompassing a cross section of consumer interests, demographics and geographical regions. Rooted in the […]
ITV, the UK commercial broadcaster, drew significant audiences across entertainment, sport and drama, over the April 20th/21st weekend. More than 12 million people tuned into the first two launch episodes of Britain’s Got Talent Season 17. Episode 1 on April 20th peaked with 5.8 million viewers (5 million ave.) with a 39 per cent share […]
ITV has reported that The 1% Club has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV’s biggest original game show in a decade. Hosted by Lee Mack, the show, which last […]
ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]
Ant & Dec’s Saturday Night Takeaway final peaked with 5.3 million viewers on ITV1 on April 13th, bringing the final series (for now) to a close with a two-hour special. This contributed to ITV1 having the biggest share of viewing across any channel on the day. The final episode averaged 4.6 million viewers with a 34 […]