Magnite, the independent sell-side advertising company, has appointed Edouard Schmidt as its Commercial Director for France and Maria Luisa Scialoia as its Commercial Director for Italy, Spain & MENA. Schmidt and Scialoia will lead Magnite’s Demand Facilitation teams in their respective regions to build relationships with media agency partners and brands. Schmidt is known in […]
Two FAST channels from RCS Media Group have been launched by Okast on the Samsung TV Plus platform in Italy. Travel & Living by Dove offers travel guides and suggestions on the most exclusive locations, discovering the beauty of Italian regions and the secrets of hidden villages, and Lifestyle by LEI is a journey into […]
In Italy, TV series are more popular than movies on streaming services, according to the GfK VOD Tracker. The first research that measures the most consumed titles on VoD platforms in Italy found that 67 per cent of total viewing time was dedicated to TV series, compared to 33 per cent for movies. In the […]
The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]
Italian largest bank, Intesa Sanpaolo, has announced that it intends to invest in Elon Musk’s SpaceX rocket business. The bank is Italy’s largest. Intesa Sanpaolo said in a press release that the move is in line with the bank’s business plan for 2022-2025. In the plan, innovation represents one of the most important aspects of […]
US global asset management firm Oaktree Capital Management has submitted a €1 billion-plus bid for the Italian Serie A TV rights, according to reports. Oaktree is seeking to take a significant stake in a new TV venture run by Italy’s Serie A football league, which would be the first time a major European sport would […]
Italy’s Defence Ministry has filed a notification with the International Telecommunications Union that it wants to launch 19,708 satellites into two sets of orbits. The application is comprehensive and covers frequencies in S, X and Ka-band. The application calls for the satellites to operate in Low and Medium Earth orbits and in 899 different planes. […]
Sports entertainment platform DAZN has signed a multi-year contract with Italian video service provider, EI Towers, to complement its content distribution to homes across Italy via the Hotbird satellites from Eutelsat. DAZN will be distributing two HD channels, one full-time channel and one events-based channel, via Italy’s free satellite TV package, Tivùsat, at 13° East. […]
AVoD and FAST channel programmer and distributor, wedotv, is expanding its distribution strategy to include satellite platforms, with the launch of a new wedotv FAST channel platform for audiences in Italy via Eutelsat’s Hotbird satellites, at 13° East. Starting this month, wedotv will add a lineup of 30 FAST channels, including its own proprietary FAST […]
Vestel will make available in Italy the first Smart TV compatible with the new pan European DVB-I standard allowing Italian broadcasters to test on the market their new Smart TV offering. The Italian Market Trial of this new transmission technology will allow Vestel customers to experience the reception of linear TV channels both directly from […]