The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]
Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]
New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]
The Premier League is the most-watched sports league in the world, with a potential TV audience of 4.7 billion people, but which teams are capturing the public’s attention the most and who has the happiest fans? Currys PC World explored the world of the online football fandom to reveal which Premier League teams and players are fan favourites, and which are the target of the most ridicule. The most […]
Channel 4 and Instagram have announced a real-time social reality series told through social media. You Do You will air exclusively on Instagram from November 14th. The four-part social series is set in the bustling UK city of Manchester and follows the lives of a group of young creatives, whose relatable stories are shared with […]