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Channel 4 launches new digital comedy series

Channel 4 has launched an all-new digital comedy series, ‘Jokes Only A…Can Tell’, which brings together a diverse range of comedians who tell jokes about their own community. This series, produced by Distant Voices, will see a line up of up-and-coming, as well as established comedians from Muslim, Lesbian, Disabled, Jewish and Nigerian communities tell […]

May 18, 2022

WrestleMania trumps Super Bowl on social media

WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]

April 12, 2022By Nik Roseveare

Research: TikTok, Twitch lead sports social consumption

Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]

March 25, 2022

Nickelodeon announces Metaverse awards screening in India

Viacom18’s and India’s leading kids’ entertainment franchise, Nickelodeon has been at the forefront of empowering and entertaining kids with the one-of-its-kind – Nickelodeon Kids’ Choice Awards. Dialling up the connect with young audiences and their parents over the years, Nickelodeon has been the perfect platform for young viewers, providing unique experiences delivered through category defining […]

March 24, 2022

Foo Fighters post-Super Bowl VR concert

Rock group Foo Fighters will be playing an exclusive concert in Horizon Venues Immediately following this year’s Super Bowl on February 13th. The event will be produced by Supersphere, and directed by celebrated music video director Mark Romanek. Shot specifically for multi-format in VR and 2D, with cameras of multiple geometries positioned around the stage […]

February 9, 2022

Nickelodeon Kids’ Choice Awards is back

2021 was a year of change, and an on-going roller coaster ride for kids as well as us. However, despite the challenges, Nickelodeon continues to stay true to its promise of putting kids first and ensures that kids stay cheerful and express freely. With a belief that every voice counts, Nickelodeon, once again, is all […]

February 7, 2022

Social video e-commerce measurement from Tubular Labs

Social video intelligence and measurement specialist Tubular Labs has launched its new Tubular Consumer Insights product, uniting social video and e-commerce, describing it as a first-of-its-kind solution, providing Amazon shopping behaviour data for all types of creators — including brands, publishers and influencers — across thousands of products and categories. Tubular Consumer Insights is powered […]

February 1, 2022

FOX News website most multiplatform minutes in 2021

The FOX News website closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering 38 billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly multiplatform unique visitors for the year, while the FOX News Mobile App finished […]

January 26, 2022

Channel 4, Heinz partner on Flex Kitchen

Channel 4 and Heinz are joining forces to launch Flex Kitchen, a new short form comedy series for publication across the broadcaster’s social media channels. Flex Kitchen debuts this week on Channel 4 Comedy YouTube as well as All 4, whilst shorter edits of each episode will be released across Channel 4 and Heinz’s Facebook, […]

January 11, 2022

Study: HBO Max beats Disney+ in holiday social ad wars

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

December 23, 2021