Advanced Television

Hulu

Analysis: 100m on streamer ad tiers

Research from Ampere Analysis shows that ad-supported tiers are growing in the US. Currently, Hulu, Peacock and Paramount+ represent the bulk of subscriptions. However, uptake is growing for players such as Netflix, driven in no small part by its account-sharing crackdown, and for Disney+, which increased its price alongside launching the ad tier. Here’s the […]

August 1, 2023

Sinclair distribution deal with Hulu

Sinclair, the US broadcaster, has announced a distribution agreement with Hulu to add carriage of Tennis Channel, T2, Comet and CHARGE! to Hulu + Live TV. Tennis Channel, the television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle and T2, Tennis Channel’s first free ad-supported TV (FAST) channel, are scheduled to debut […]

July 19, 2023

Research: 35% US SVoD users set to trim subs

Research from Aluma Insights finds 35 per cent of US SVoD customers are spending too much on services such as Netflix and are looking to cut back. This represents a 40 per cent increase over 2022 and threefold that of 2019. Only 5 per cent are interested in spending more on SVoD services, down 38 […]

July 18, 2023

Analyst: “Disney could save DTC”

Michael Nathanson of MoffettNathanson (MN) says that while it should be obvious by Disney’ stock price, weak subscriber data, and what he says are the recent inconsistent management comments about Disney’s streaming strategy, that the market has largely written off any optimism about where Disney’s DTC operations can go. Nathanson says he understands the market’s […]

June 21, 2023

Davey & Jonesie’s Locker co-commissioned from Hulu and Prime Video in Canada

Production company marblemedia has started production in Toronto on a new original, single camera teen comedy series, Davey & Jonesie’s Locker (10×30). The series is created by Evany Rosen who also serves as showrunner. The show has been co-commissioned by two of the world’s largest streaming platforms, Prime Video in Canada, Australia and New Zealand […]

June 12, 2023

Study: Local US TV news 10x larger audience than SVoD

TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audiences. “In response to industry reports about growing streaming viewership, TVB did an analysis comparing local broadcast TV news audiences in five geographically diverse LPM markets and streaming service viewing in those same markets. […]

June 7, 2023

Forecast: US SVoD revenues to match pay-TV by 2027

Annual revenues of US SVoD services are forecast to nearly equal those of traditional pay-TV in 2027, marking a critical tipping point in the ongoing decline of cable TV, IPTV, and satellite TV services as streaming rises to dominate the media landscape. Revenues from SVoD services such as Netflix, Prime Video and Hulu are forecast […]

May 25, 2023

Comcast: Hulu sale to Disney is “likely”

Comcast CEO Brian Roberts has said it is more likely than not that it would sell its stake in OTT streaming service Hulu to Disney. Comcast has a one-third ownership stake in Hulu. However, Roberts also stressed that Comcast felt it had a “very valuable position” in Hulu and perhaps a string hint that it […]

May 17, 2023By Chris Forrester

Disney+ loses 4m subs; Hulu combo planned

The Walt Disney Company, amidst its 100th anniversary, has reported its Q2 2023 earnings. Revenues were at $21.81 billion (€19.94bn), an increase of 13 per cent on the same period last year. Disney+ lost 4 million subscribers (now at 157.8 million), mostly via its Hotstar service in Asia, after losing 2.4 million in the previous […]

May 11, 2023

Data: Hulu top streaming advertiser in US

Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]

May 3, 2023