In an increasingly fragmentated streaming ecosystem, US consumers are leaning on curated collections and hubs to find content based on a specific theme, according to the new State of Media, Entertainment and Tech: Viewing Behaviors 2023 report from Horowitz Research. Most streamers say they value having these curated collections/hubs as part of their streaming services, […]

Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]

Latinx TV content viewers in the US over-index for having subscription streaming services (SVoDs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The report finds that 76 per cent of Latinx TV content viewers subscribe to at least one SVoD service, compared to 67 […]

Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]

Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]

As Netflix cracks down on password sharing, a study by Horowitz Research suggests that the decision may not spell doom and gloom for the service. Horowitz’s State of OTA 2022 report found that seven out of 10 Netflix users who password share would be willing to pay full price for the service if they could […]

Findings from Horowitz Research’s latest State of OTA 2022 report, which tracks the evolving market for over-the-air (OTA) antennas, wireless 5G home Internet services, and other disruptive technologies, reveal some notable changes in digital antenna penetration in 2022. The study looks at the role digital antennas play in keeping consumers connected to live, linear broadcast […]

According to the FOCUS Latinx: State of Consumer Engagement 2022 study from Horowitz Research, reviews are mixed in terms of how well brands are doing when it comes to Latinx diversity and inclusion, pointing to the fact that there’s still a lot of work to be done. When it comes to advertising, six in 10 […]

As the streaming ecosystem evolves and Latinx (Hispanic origin or descent) audiences continue to grow, the Spanish-language TV landscape is transforming dramatically, suggests Horowitz Research. According to the firm’s FOCUS Latinx: State of Pay TV, OTT & SVoD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming – up 11 per cent […]

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]