RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the release of updated versions of the HbbTV Test Suite and the DASH DRM Reference Application.The 2023-1 HbbTV Test Suite, developed by […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has published version 2.0.4 of its core specification. The three main highlights of the new version are the integration with voice assistants, with accessibility […]
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]
The DTG has released D-Book 12.7 – the latest update to the technical specification for all digital terrestrial television products and services in the UK market. Produced in partnership with industry, and based on International Standards, the D-Book ensures interoperability across the chain from broadcaster to the viewer, enabling manufacturers and service providers to deliver […]
The DVB Project has published a set of Commercial Requirements for the extension and revision of some core DVB specifications to support better signalling of accessibility services. The work relates specifically to the HbbTV Accessibility Framework. The Commercial Requirements, published as DVB BlueBook C102, will guide technical work to update the existing DVB-SI, DVB-I and DVB-DASH […]
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services, has announced the conference programme of the HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry will take place on November 9-10 in Prague, co-hosted with the Czech Association of Commercial Television (AKTV).The conference […]
NetRange, an ACCESS company and a global provider of white-labelled, turnkey Smart TV and OTT ecosystems, has been selected by Konka to power HbbTV on its Android -based smart TVs. NetRange will provide the ACCESS NetFront Browser BE HbbTV for Android solution to enable Konka to support the growing numbers of operators in the MENA […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the release of a new version of the HbbTV Conformance Test Suite. The new version, developed by the HbbTV Testing […]
Equativ, the independent ad monetisation platform, has announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming. After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified proposition, this move is the latest in […]