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Report: Streaming leads US customer satisfaction

Americans staying home are happier with their Internet and subscription TV service, according to the ACSI Telecommunications Report 2019-2020 from The American Customer Satisfaction Index (ACSI). Video streaming maintains its status leading customer satisfaction Covid-19 has dramatically changed the way Americans work and how they spend their leisure time. With stay-at-home and work-from-home becoming a […]

June 9, 2020

Research: TV fuels Facebook/Google ad effectiveness

Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer

June 5, 2020

BBC World Service calls for access to chat apps

The Director of the BBC World Service Group Jamie Angus has called on chat apps to open their platforms to trusted news sources like the BBC, as part of the global effort to counter misinformation during the global Covid-19 crisis. Speaking to the Media Masters podcast, Angus said: “WhatsApp has allowed the WHO to publish […]

June 4, 2020

Report: 1 in 3 Indians watches online videos, usually in Hindi

Who are the new Indian online video viewers? According to Google, they’re 15-34 year-olds (73 per cent) who Google videos whenever they wish to learn something. The search giant revealed these details in a report titled the Indian online video viewer based on viewership patterns and behaviour on its video-streaming platform, YouTube. The report highlights […]

June 4, 2020