After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]
New and existing customers on TalkTalk’s fibre broadband packages (Fibre 35 & 65) can now get the TalkTalk TV Hub. The TV Hub launched earlier this year as a limited release for its Full Fibre customers and after strong demand, the connectivity provider will now be rolling out the release more widely. The TV Hub […]
D-Link, a specialist in networking and connectivity technologies, has announced the launch of its new Aquila Pro AI AX3000 Wi-Fi 6 Smart Mesh Router (M30). This MIT (Made in Taiwan) mesh router is engineered to address Wi-Fi users’ three most common pain points: coverage, speed, and reliability. Featuring a built-in AI algorithm, the Aquila Pro […]
With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts – an increase of 33 per cent from 2022. The research […]
Google Cloud has announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalised experiences. Recommendations are our first generally available capabilities, providing media companies with generative AI-powered recommendations that will keep audiences engaged by delivering personalised content recommendations that speak directly to consumers’ individual interests. More […]
Quickplay is partnering with Google Cloud to harness the power of generative AI to create new opportunities for consumer engagement, satisfaction and monetisation for the media and entertainment industry. The latest breakthrough in Quickplay’s multi-year collaboration with Google Cloud leverages defining characteristics of the Quickplay platform – single tenant, cloud-native, microservices, and API-driven – architecture. […]
Harmonic has announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetisation. Harmonic is now an integrated streaming ecosystem partner with Google […]
Traffic and destination mapping business Garmin is rumoured to be planning to work with Google to expand its satellite-based SOS telephony market. One report says that Garmin and Google are talking about using Google Messages and its text option on Garmin’s Response services for satellite-based emergency SOS connections. Garmin’s existing emergency service taps into Iridium’s […]
Bitcentral a provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK. All ViewNexa customers can now […]
Integral Ad Science, a media measurement and optimisation platform, has announced the expansion of their Total Media Quality for Google Video Partners (GVP) offering, providing brand safety and suitability measurement on GVP inventory, enabling advertisers to share their video ads on publisher websites and mobile apps beyond YouTube. GVP consists of publisher websites and mobile […]