Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]

Precise TV, the contextual video company driving business outcomes for brands, has released its latest Precise Advertiser Report: Kids (PARK). With the help of research agency Giraffe Insights, the report looks at US media consumption habits, buying journey behaviours and purchase decisions of parents and kids aged two to 12 years old (Generation Alpha). Major […]

When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch, according to SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. While cost is a factor in motivating subscription purchases, kids’ and […]