The SPFL has agreed a new multi-year licensing partnership with EA Sports FC for the largest video games sporting franchise. The deal between the SPFL and EA Sports FC has been announced ahead of the worldwide launch on September 26th. The league continues to be a huge success with footballing fans in the game and […]
Samsung Electronics has announced a partnership with Electronic Arts (EA) and Xbox to bring the action of EA Sports FC 25 to Samsung Gaming Hub. Samsung TV and monitor owners in the UK can now play EA Sports FC 25 through the Xbox app with Xbox Cloud Gaming (Beta) on supported devices. All players need […]
EA Sports FC 25 will be available to stream through Samsung Gaming Hub and the Xbox app beginning on June 12. Xbox Game Pass Ultimate members can play one of EA’s biggest sports games on Samsung Smart TVs and Monitors — no console required. Samsung Gaming Hub is the all-in-one destination for game streaming, offering […]
The Whisper Group, a production company specialising in sports, documentaries, branded content, eSports, live events and unscripted entertainment, has announced that its events arm will produce the legendary Madden Bowl for EA Sports live in New Orleans on February 7th 2025, ahead of Super Bowl LIX. This sees Whisper produce the event for the Grand Final […]
Prime Video has announced that the It’s in the Game: Madden NFL docuseries will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on November 26th. The Thanksgiving week launch honours the legacy of coach John Madden, who as an NFL announcer called 20 Thanksgiving games. Madden NFL is one of […]
In a step towards convergence between the real and digital worlds, LALIGA has embarked on a new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of […]
LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]
Interactive sports entertainment specialist Electronic Arts has signed a partnership with back-to-back Formula 1 World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA Sports portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA Sports branding […]
For the first time, FIFA will launch new football video games developed with third-party studios and publishers, which it says will provide more choice for football and gaming fans in the lead-up to the FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. A number of new non-simulation games […]
Gfinity, an eSports and gaming solutions provider, announces the appointment of Catherine Bygrave as Head of Publisher and Developer Relations. Bygrave joins from Activision and brings extensive international experience having been at the forefront of digital transformation in the video games industry for many years. Bygrave joined Activision in April 2011 and has held a […]