Italy: Mediaset surpasses Rai in daily viewers
Average daily TV audiences in Italy dropped by 2.6 per cent in 2023 compared to 2022 to 8.22 million, while prime-time audiences declined by 2.5 per cent in the same period to 18.99 million, according to the Communications Authority (AgCom) For the first time, Mediaset (3.09 million or 37.6 per cent of the total) surpassed […]
May 1, 2024From Branislav Pekic in Rome