Brand Metrics, a specialist in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using […]
RTL Group has closed the transaction to sell RTL Belgium to the Belgian media companies DPG Media and Groupe Rossel. RTL Group said the sale – first announced in June 2021 – is in line with its strategy to drive consolidation in the European TV industry to build national cross-media champions. The transaction was approved […]
From print to the first 24/7 news channel in Flanders almost overnight: With the cloud-based playout solution Q.Air which is based on Qvest Media’s multicloud management platform Qvest.Cloud, the Belgian media company DPG Media’s daily newspaper Het Laatste Nieuws (HLN) launches its new digital channel HLN Live in record time. DPG Media hereby expands its […]