Yospace, a specialist in server-side ad insertion (SSAI), has extended its partnership with DirecTV Advertising, a partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetisation. Yospace has helped DirecTV Advertising to substantially grow its digital video advertising […]
Phenix, the video delivery specialist, measured the delays from the field-of-play to streaming services Fubo, Hulu, YouTubeTV, Fox Sports, NFL+ and DirecTV during the 2023 Super Bowl on February 12th as the Kansas City Chiefs defeated the Philadelphia Eagles in a closely contested encounter. Phenix’s data showed 54+ second delays across the board for streaming […]
Banijay Rights, the global distribution arm of content powerhouse Banijay, has announced further sales of historical drama Marie Antoinette. Produced by Banijay Studios France, CAPA Drama and Les Gens, this Canal+ Creation Originale eight-part series – created and written by Deborah Davis (The Favourite) – has been acquired by Antenna Plus (Ant1+) in Greece, Ceska […]
DirecTV is cutting around 10 per cent of management staff as more pay-TV subscribers cut the cord. “We’re adjusting our operations costs to align with these changes and will continue to invest in new entertainment products and service enhancements,” said the US pay-TV provider. DirecTV was spun off from AT&T to private-equity in 2021 in […]
Charlie Ergen, founder and chairman of DISH Network, speaking to analysts following the company’s Q3 earnings call, stated that the much-discussed merger between the US satellite pay-TV operators was getting closer. He told analysts that merger discussions ahead of the upcoming mid-term elections were difficult. “You’re hesitant to be a political football for somebody to […]
Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]
DISH ranks highest in three segments of the J.D. Power 2022 U.S. Television Service Provider Satisfaction Study, while Verizon Fios, Midco and FuboTV each rank highest in one segment. The study finds that live television streamers say they pay less for their live television, as the self-reported average cost for cable and satellite television is […]
As the live sports streaming war heats up, NFL Sunday Ticket is up for grabs in the US as it is poised to leave DirecTV. Major players like Amazon Prime Video and Apple TV+ are expected to be the front-runners for the package, reports The Streamable. While DirecTV struggled to turn Sunday Ticket into a […]
Harmonic has announced that DirecTV GO, a Vrio company, is streaming more than 100 linear channels with Harmonic’s VOS360 cloud SaaS platform. The Harmonic SaaS platform is deployed by leading providers in the media and entertainment industry for efficiently streaming linear channels and live sports events. “Scalability is a fundamental requirement for us to grow […]
Amazon and DirecTV have entered into a multi-year agreement to offer Prime Video’s exclusive Thursday Night Football (TNF) line-up to NFL fans visiting more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and many other venues in the US. DirecTV for Business will now deliver live TNF action […]