Insight TV, the millennial-focused channel operator, has announced a distribution partnership with DirecTV, increasing Insight TV’s US expansion, with the launch of two channels, InFast and InWonder, along with a curated selection of VoD content including Insight Originals. InFast viewers can look forward to summer programming such as Going For Gold (Sports) and Summer […]
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]
DirecTV Hospitality has announced the renewal of its agreement with BWH Hotels, solidifying DirecTV Hospitality as a trusted and endorsed supplier for BWH Hotels and furthering their joint commitment to deliver the best of in-room entertainment for hotel guests. “We are thrilled to continue working with DirecTV Hospitality,” said Michael Morton, Senior Vice President, Brand […]
DirecTV for Business has announced the launch of its next-generation Advanced Entertainment Platform (AEP), solidifying its position as the leader in the commercial video market (Source: IDC Market Research, April 2024) and reaffirming its commitment to delivering unparalleled in-room entertainment experiences. “We are excited to introduce our next-gen set-top box as part of the Advanced […]
DirecTV and content studio Lionsgate have announced a wide-ranging licensing agreement that will immediately make five Lionsgate channels available to all DirecTV and DirecTV Stream customers in the US who receive their content via streaming, along with satellite customers who want to access them using the DirecTV App. The first of Lionsgate’s channels to join […]
The 2024 DirecTV Soccer Champions Tour will officially kick off its summer of soccer celebration at the newly-christened DirecTV Champions Lounge, a 38-day long fan experience and brand takeover of the iconic soccer bar Legends in New York City running July 5th through August 12th. DirecTV returns as the primary sponsor for the second annual […]
Ahead of its attendance at Conecta Fiction & Entertainment, yes Studios is pleased to announce its first-ever deal with DirecTV Latin America, the leading media tech company in connectivity, entertainment and information in the region. This new partnership will bring #NOVA, its unique and compelling documentary that provides a real-time portrayal of the Hamas terrorist […]
DirecTV Advertising, a specialist in data-driven, advanced TV and streaming solutions, has unveiled a new slate of product enhancements to its portfolio. DirecTV Advertising is bringing its expertise to address marketer’s biggest challenges, including incremental reach, privacy and brand safety. Enhanced product offerings include: Guaranteed Incremental Reach with Addressable RFO DirecTV Advertising is now guaranteeing […]
Eight co-signatories (Fubo, DISH Networks, DirecTV, Newsmax and public interest groups Sports Fans Coalition, American Economic Liberties Project, Electronic Frontier Foundation and Open Markets Institute) have sent a letter to Congressional leaders urging their Committees hold hearings on the future of competition in pay-TV. In the letter, they write “Recent developments in the pay-TV market […]
Not the first time, merger reports between North America’s two DTH operators have emerged, but a Bloomberg report states that Charlie Ergen’s DISH Network (now part of his EchoStar business) is very open to merging with AT&T’s DirecTV. Shares of Dish Network rose 6.3 per cent on March 22nd while AT&T stock went up 1.9 […]