NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]

Michael Greeson, Founder and Principal Analyst at Aluma Insights, has investigated whether Comcast’s decision to charge its Xfinity users to watch SVoD service Peacock is the right move. “As with Netflix’s recent move to monetise illegitimate users, Comcast’s decision to charge Xfinity customers to access Peacock will likely convert a sizable portion of users to […]

With a nod to its UK subsidiary Sky’s similarly named OTT TV service, which launched in 2012, Comcast has unveiled NOW TV, a new streaming offering that includes 40+ live channels from A+E, AMC, Hallmark and Warner Bros Discovery, plus 20+ integrated FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock […]

Comcast CEO Brian Roberts has said it is more likely than not that it would sell its stake in OTT streaming service Hulu to Disney. Comcast has a one-third ownership stake in Hulu. However, Roberts also stressed that Comcast felt it had a “very valuable position” in Hulu and perhaps a string hint that it […]

Comcast has reported higher Q1 2023 profits on lower revenue. Cord-cutting continued, with the loss of 614,000 video subscribers – up from 444,000 in Q4 2022. Meanwhile Peacock, its DTC streaming service, continued to rack losses. Peacock paid subscribers increased to 22 million, up from 20 million at the end of 2022, revenue increased 45 […]

History Hit, the SV0D, podcast and content platform founded by historian Dan Snow and acquired by digital content agency and media network Little Dot Studios (an All3Media company), has launched across Comcast’s Entertainment platforms in the US. With this launch, Xfinity X1, Xfinity Flex and Xumo TV customers can enjoy unlimited access to podcasts and […]

RDK Management has announced the availability of a unified Wi-Fi software management component for residential gateways, access points, and mesh extenders to provide advanced Wi-Fi management and telemetry features to the RDK community. The new open-source code software component was contributed via a collaboration of between Comcast and the OpenSync community.  RDK for Broadband (RDK-B) […]

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.The top pay-TV providers now account for about 70.2 million subscribers – […]

Findings from Leichtman Research Group indicate that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 95 per cent of the market – acquired about 3,500,000 net additional broadband subscribers in 2022, compared to a pro forma gain of about 3,725,000 subscribers in 2021. These top broadband […]

Ryff, a tech startup in virtual product placement, will pilot its technology with Comcast after emerging as the top startup from the LIFToff VideoAI Challenge. The Ryff team will work with Comcast Technology Solutions (CTS) to deliver next-gen video advertising experiences. The LIFToff programme, developed by Comcast NBCUniversal LIFT Labs, identifies opportunities for partnerships between […]