Analysis: Coca-Cola Xmas ads ‘exceptional’ effectiveness
System1, the creative effectiveness platform, has revealed that both of Coca-Cola’s adverts this Christmas have achieved ‘exceptional’ effectiveness rankings, with Holidays are Coming securing the highest possible Star Rating of 5.9. System1’s 1-5 Star scale predicts commercial effectiveness by measuring people’s emotional response to ads and the intensity of their response, with just 1 per […]





