Following the news that Barb had awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast, metadata management specialist MetaBroadcast confirms it to use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate programme identification, validation, enrichment and […]

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast. All three contracts start in January 2025 and will run for three years. Barb has reappointed MetaBroadcast to its metadata contract to operate the combined content ID and genre […]

Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]

Audience measurement body Barb has released data from its Establishment Survey showing that 19.3 million UK homes (67.3 per cent) had access to an SVoD service in Q3 2023, an increase on the 18.8 million (65.9 per cent) that had access in Q2 2023. Netflix: 16.7 million UK homes (58.2 per cent) had access to […]

Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. Barb’s Establishment Survey is a continuous survey of around 1,000 UK households every week, making it one of the largest face-to-face research surveys in the UK. It collects data on the characteristics of UK households to ensure that the Barb […]

Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVoD, SVoD and video-sharing services and viewing on PCs, tablets and smartphones. The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms, such as using […]

Barb, the industry’s standard for analysing what people watch, has announced that it is to assume governance responsibility for CFlight from January 2024. Developed by Sky Media, ITV Media and 4 Sales in the UK, CFlight is a post-campaign validation tool that provides the total reach and frequency of ad campaigns across all viewing platforms. […]

Barb has released data from its Establishment Survey showing that 65.9 per cent of UK households had access to a subscription video-on-demand (SVoD) service in Q2 2023. Netflix and Prime Video saw quarterly drops in the UK household penetration levels of their services. The survey shows that 57.7 per cent of homes had access to […]

Barb has released data from its Establishment Survey showing that 19.08 million UK homes (67.4 per cent of households) had access to a subscription video-on-demand (SVoD) service in Q1 2023. This was a -1.7 per cent decrease from 19.42 million in Q4 2022, despite Apple TV+ and Sky’s NOW service both making strong gains. Netflix, […]

UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]