Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Barb’s strategy has long been underpinned by the belief that audience measurement requires both panel and big data. This strategy, brought to life through Dovetail Fusion, […]

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

Barb, the industry’s standard for measuring what people watch, has appointed Sara Cheeseman as Finance Director. Working alongside Justin Sampson, Chief Executive, she will be responsible for leading the company’s financial strategy and operations through annual budgeting and ongoing financial monitoring, as well as financial performance reporting to the board of directors. Working closely with […]

Barb, the TV audience measutement specialist, has announced a major upgrade to CFlight, its joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and VoD services. As part of the upgrade, CFlight has incorporated 14 of the most used […]

Barb, the TV audience measurement company, has promoted Caroline Baxter to Chief Operating Officer (COO). Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and future-proof Barb’s data access. Baxter’s […]

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]

Barb, the industry’s standard for understanding what people watch, has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. Barb says the study will enable it to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of VoD consumption. Barb assumed governance responsibility in […]

Barb has released data from its Establishment Survey showing that 18.8 million UK homes (65.4 per cent) had access to an SVoD service in Q4 2023, a decrease from 19.3 million (67.3 per cent) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45 million which equates […]

The return of Gladiators is now confirmed as the biggest launch for a new Entertainment series in seven years. Seven-day figures indicate that 8.7 million have now experienced the first episode that features a new generation of Gladiators taking on brave contenders in the ultimate test of speed and strength on BBC One and BBC […]

End of year BARB TV ratings figures show continued audience success for Channel 5 and its portfolio. 2023 delivered a 5 per cent share growth for Channel 5’s family of linear channels including 5STAR, 5USA, 5Select and 5ACTION, marking five consecutive years of growth and making it the only public service broadcaster (PSB) portfolio to […]