Advanced Television

artificial intelligence

Channel 4 sets out AI principles

UK commercial PSB Channel 4 has published its principles as how it sees, and plans to use Artificial Intelligence (AI) in its future activities. Outlining its mission statement regarding AI usage, the broadcaster said: “At Channel 4, we believe AI is here to support human creativity, not replace it. So we’re not handing the keys […]

May 1, 2025By Colin Mann

Report: Concerns over generative AI in news

While much of the news industry has set its sights on generative artificial intelligence and how it can support the production and distribution of news, little attention has been paid to how audiences feel about AI-powered innovation in journalism. This is no small matter in an already saturated media ecosystem where trust cannot be taken […]

July 17, 2024