The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Six major brands – Aldi, Sainsbury’s, Lidl, Cadbury, Amazon and M&S Food – have already achieved the top Test Your Ad score of 5.9 Stars. Amongst the latest releases is a […]
He may have scored a maximum Star Rating of 5.9 over the last four Christmases and scooped first place in System1’s rankings of the best adverts of 2023, but the question remained: could Kevin the Carrot repeat his remarkable success outside of his traditional Christmas advertising context? System1’s analysis of Aldi’s new Olympics advert – […]
System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning Kevin has now scored 5-Stars for the last five years in a row. Six of the top 10 adverts in 2023 were […]
Channel 4 Sales has announced UK supermarket chain Aldi as the long-term sponsor of Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus the ‘Cooking Inspiration’ strand on UKTV and W. Commencing on January 29th the sponsorship will span food programming on Channel 4 such as Come […]
Channel 4 today has announced that supermarket Aldi is the exclusive broadcast sponsor of The Great British Bake Off in 2020. The sponsorship package includes the upcoming eleventh series of The Great British Bake Off which welcomes actor, writer and comedian Matt Lucas to the Bake Off tent, alongside Noel Fielding and judges Prue Leith […]