Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation refocuses energy on performance creative, Yahoo surveyed over 300 brand and agency advertisers to understand their current use of DCO. Powered by AI and machine learning technology, DCO […]
Dalet, a technology and service provider for media-rich organisations, and Veritone, a specialist in designing human-centered AI solutions, has announced a technology partnership that integrates the Dalet Flex media workflow ecosystem with Veritone’s AI-powered Digital Media Hub (DMH), featuring its commerce and monetisation capabilities. The integration enables a seamless workflow from content creation through production, […]
Pictory, a player in the AI-powered video industry, has announced the granting of a patent for its video synopsis system. The model utilises a novel algorithm and custom large language models (LLMS) to generate video summaries from transcriptions. It’s essentially a special tool that turns long-form raw videos (webinars, lectures, meetings recordings) into short shareable […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]
Yahoo, in collaboration with Publicis Media, has released Trust Through Transparency: The Future of AI and Advertising, a new study exploring consumer and advertiser perspectives, acceptance, usage and trust of artificial intelligence in the advertising industry. Polling over 1,200 US consumers and more than 350 US advertisers, the survey revealed a disparity in AI sentiment between […]
Tyler Perry, the US film and TV entrepreneur, has paused the $800 million expansion of his Atlanta studio complex after the release of OpenAI’s video generator Sora and warned that “a lot of jobs” in the film industry will be lost to artificial intelligence. Perry said he had been in the process of adding 12 […]
The latest EY Reimagining Industry Futures Study confirms generative AI’s (GenAI) status as a breakthrough technology, with 43 per cent of the 1,405 enterprises surveyed investing in it. Overall, GenAI ranks third among the nine emerging technologies tracked in the study, with ‘Automation and AI’ ranking first. Of those currently investing in GenAI, 80 per […]
Ligue 1 football team LOSC (Lille Olympique Sporting Club), has teamed with WSC Sports, the specialist in AI-driven content, to power the club’s digital content strategy. The partnership will see LOSC utilise WSC Sports’ cloud-based AI-powered video content solution to maximise its production capabilities and enable video content to be shared with fans more efficiently […]
Bitcentral, the provider of media workflows for broadcast and digital video, has announced its partnership with Argoid AI, a specialist in personalisation technology. Bitcentral’s ViewNexa solution will harness an AI-driven recommendation engine to provide customers with more tailored and engaging viewing experiences that drive business growth and greater monetisation potential. The partnership combines ViewNexa’s end-to-end […]
Friend MTS, the video content security and anti-piracy provider, has announced the appointment of Simon Thornberry as Chief Operating Officer (COO). Thornberry will focus on enabling the development of existing sports and VoD markets, as well as other content ownership and creation markets, by delivering repeatable, scalable customer experiences, primarily through the increased use of […]