Until recently, watching niche sports, like Australian Football League (AFL) matches, outside of their original region was a challenge. Broadcast coverage was limited, and international fans often relied on unofficial streams or delayed replays. That is changing. Through a coordinated digital strategy involving streaming platforms, subscription services, and targeted online content, niche sports now extend […]

Fans in the UK and Ireland will be able to watch every race of the 2025 Repco Supercars Championship season as well as every game of the Australian Football League (AFL) on TNT Sports and discovery+ through new rights deals. TNT Sports is set to show two of Australia’s biggest sports in 2025, becoming the […]

DAZN, the sports streaming platform, has announcde a new non-exclusive broadcast deal with the Arena Football League to bring play-off and ArenaBowl action from the AFL to a global audience. This deal will leverage DAZN’s presence in over 200 territories to grow the popularity of the league and offer fans around the world an accessible […]

The AFL (Australian Football League), the governing body of Australian rules football, has announced the biggest broadcast rights deal in Australian sporting history after extending its partnership with the Seven Network, Foxtel and Telstra for another seven seasons. The League’s current broadcast rights deal goes for another two years, through to the end of 2024, […]

Australians streamed 20 billion minutes of premium online video in January-September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy. SVoD platforms drove 70 per cent of premium video streaming, while BVoDs took 30 per cent. The report, titled Australia Online Video Consumer Insights & Analytics, leverages MPA’s proprietary […]

Data from Roy Morgan shows over 7.5 million Australians aged 14+ (36 per cent) watched AFL matches on TV at least occasionally in 2020 including AFL pre-season games, AFL Home & Away games, AFL Finals, the AFL Women’s competition or the show-piece AFL Grand Final. Overall TV viewership of the AFL was up slightly in […]