Kochava, a provider of real-time data solutions, has shared its predictions for the AdTech market in 2026. According to Charles Manning, CEO at Kochava, the year ahead will see marketers switch from a focus on implementation to integration when it comes to AI, as well as a new found appreciation for the role of human […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]