Advanced Television

Broadcast

Premiership Rugby extends ITV FTA deal

Premiership Rugby and ITV have agreed a two-year extension to the rights deal which sees seven Gallagher Premiership Rugby matches, including the Final, broadcast free-to-air. The new deal also sees a rebranded highlights show – Gallagher Premiership Unleashed – air on Wednesday nights to round-up all the thrills of the 2024/25 Gallagher Premiership Rugby season. […]

October 1, 2024

Inside Out 2 already most streamed Disney+ movie of 2024

Following a record-breaking theatrical run, Disney and Pixar’s Inside Out 2 – the highest-grossing animated movie of all time – has set even more records following its Disney+ debut (on September 25th). Inside Out 2 attracted 30.5 million views globally on Disney+, based on five days of streaming, making it the leading film premiere on […]

October 1, 2024By Nik Roseveare

Report: Walkers x Heinz campaign a winner

Walkers’ rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a ‘Strong’ 4.6 Star Rating (long-term market share growth), alongside an ‘Exceptional’ […]

October 1, 2024

Malaysia carries out 5G live broadcast by RTM

Malaysia’s first ever 5G-powered live broadcast was successfully conducted during National Day, in a collaboration between national broadcaster Radio Televisyen Malaysia (RTM) and 5G network provider Digital Nasional Berhad (DNB), with Ericsson as technology partner. The live broadcast of the 2024 National Day parade was a successful proof-of-concept to trial five critical broadcasting elements – […]

October 1, 2024

Report: Australian SVoDs spend big on sport

With a variety of local streaming services owning exclusive sports rights and several international streamers investing in the genre, Australian SVoD spending on sports is uncharacteristically high. A report from Ampere Analysis explores why the country’s broadcasting landscape is unique. Key report facts: In 2023, Australia-based SVoDs dedicated 21 per cent of their overall content […]

September 30, 2024

Free kids channels on Virgin TV this October

Throughout October, all Virgin TV customers will be given access to additional kids TV channels free of charge including Sky Kids, Cartoon Network, Boomerang HD, Cartoonito HD, Nickelodeon, Nick Jr, Nick Jr Too and Nicktoons. The suite of children’s TV channels would normally cost £5 per month. Virgin Media O2 says the offer its way […]

September 30, 2024

C4, Lloyds boost investment in Black entrepreneurs

Channel 4 and Lloyds have teamed up once again for the return of Black in Business. This year, four successful Black owned-businesses will each be awarded £150,000 of TV advertising on Channel 4 – up from £100,000 per winner last year. The initiative aims to identify and empower four businesses ready to scale and grow […]

September 30, 2024

Study: Satisfaction highest for live TV streamers in US

Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]

September 27, 2024

ITVX adds Home of the Huns rail

ITV’s research titled Hey Hunni: the ultimate guide to Hun Culture has explored the phenomenon of Hun Culture using semiotic, qualitative and comms planning techniques and identifies the audience opportunities for brands. Hun Culture is a form of entertainment that centres around the persona of ‘hun’, a frivolous, camp and deeply relatable personality that is […]

September 27, 2024

Vodafone Spain adds DAZN

Vodafone Spain has added DAZN to its programming line-up, with the sports streaming platform offering football, Formula One and Moto GP, as well as documentaries and other TV programmes. All DAZN content will be available on Vodafone TV 4K and 4K Pro sep-top-boxes; through the DAZN app in Smart phones and tablets; via its website; […]

September 27, 2024From David Del Valle in Madrid