Ooyala, an expert in video publishing, analytics and monetisation, has introduced a new feature in its video ad campaign management workflow that enables clients to book campaigns based on ad completion, in addition to traditional CPMs. In a move to better align the interests of video publishers with video advertisers, customers of Ooyala’s Videoplaza ad […]
TVbeat, the next generation TV analytics SaaS company, has announced a strategic partnership with Metrological, a TV application solution company. The agreement means that both companies can identify avenues of mutual benefit and complement each other’s proposition to support TV platforms around the world in accelerating their path to monetising data by better understanding cross […]
Actus Digital, a developer of Cloud based broadcast monitoring platforms for recording and cross platform content repurposing, has revealed that MediaCorp has implemented the Actus Platform monitoring solution supplied by local Singapore SI partner Magna Systems and Engineering for the SEA games. MediaCorp is using the Actus broadcast monitoring solution to record the SEA games […]
TVbeat, the next generation TV analytics company delivering real-time TV audience measurement solutions has launched their Croatian dataset to broadcasters and agencies in Croatia. The launch means that local and international broadcasters will now be able to track even the smallest of audience flows on their channels, empowering programmers, researchers and sales teams to make […]
NBCUniversal unit is to get access to viewer data from parent Comcast’s set-top boxes. NBCU, made the revelation at an upfront presentation ad sales event for its cable entertainment networks. Until now Comcast hadn’t shared the STB data because of consumer privacy concerns and in particular how they could have effected Comcast’s proposed merger with […]
The CSA, the French TV regulator, has given the green light to TDF to proceed with technical broadcasting changes regarding the current trial of DTT service B2M (Broadcast Mobile Multimedia). It is authorising TDF to modify the broadcasts from DVB-T to tests using DVB-T2 and eMBMS. TDF broadcasts the service from the Eiffel Tower transmitter […]
Teletrax, a Civolution company and provider of real time TV analytics and TV synchronised ads in the US, has launched its new TV Audience Sync product, with capabilities to reach specific audience segments powered by Nielsen Twitter TV Ratings. Teletrax’s TV Audience Sync is a cross-screen marketing solution that enables advertisers to reach TV audiences […]
Nielsen and Roku have announced an agreement that enables Nielsen to measure video advertising delivered to Roku players and Roku-powered smart TVs. Initially Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Content providers who sign up will have the ability to measure their audience according to Nielsen demographics and Digital Ad […]
comScore and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world. Bringing together the […]
ThinkAnalytics, developer of a global multiplatform TV search and recommendations engine, has revealed it now serves over 20 million OTT subscribers worldwide, a figure that has doubled in the last 12 months. The company’s rapid growth in this sector follows contract wins with a substantial number of OTT providers, adding to a roster that includes […]