Video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. The research examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video […]
Tencent, China’s largest social media and gaming business, is to spin off its music division (Tencent Music Entertainment). South Africa’s media conglomerate Naspers owns 31 per cent of Tencent. The announcement, made in a filing to the Hong Kong stock exchange, said there would be an initial public offering and subsequent reports suggest that the […]
A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if England are involved) – in comparison to just 25 per cent who will be watching the Wimbledon Men’s Final. Some 44 per cent of UK […]
Ahead of the 2017/18 NBA season, Turner Sports has joined forces with cloud-video specialist Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts. Using Grabyo’s live clipping and editing tools the Turner Sports digital team has been able […]
Golden Boy Promotions is launching a partnership with Facebook to bring live boxing and original programming to a global community of fans on the social media platform. The first of five live fight nights on Facebook will debut on August 11th and will feature Jesus Rojas defending his WBA World Featherweight Title against Joseph “JoJo “Diaz […]
Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights. Measured from June 14th to June 25th, brands including Betfair, Coral […]
Motor cycle racing’s premier category MotoGP is seeing its partnership with cloud-based video specialist Grabyo pay off as it uses social video and live streaming to grow the global community around the world championship, building its digital fan base to more than 22 million. “MotoGP is the oldest motorsport world championship but its digital strategy […]
Instagram has officially hit one billion monthly active users and the service has celebrated by launching a new feature branded IGTV. The new function lets anyone upload videos to the section, which is being made available as a separate app for both Android and iOS. Explaining how the new service will work, Kevin Systrom, Co-Founder […]
Data from eMarketer forecasts that by the end of this year, Instagram will have 104.7 million users in the US, up 13 per cent over last year. That means more than half (53 per cent) of US social network users will be on Instagram. The social media sharing app is set to generate $5.48 billion […]
Despite the absence of the US national football side, 90 per cent of Americans plan to watch as much or more of this World Cup than the prior tournament, according to research from social media data and analytics firm Shareablee. And despite the challenges presented by the time difference of the games broadcast from Russia […]