Research reveals that only 1.2 per cent of social video on Facebook goes viral (i.e. over 1 million views). Social video refers to short-form video content specifically created for driving engagement on social networks. The research comes from Wochit, a social video creation platform, who analysed more than 4,000 videos from over 100 publishers around […]
The Twitter channel is now available for free on Roku streaming players and Roku TV models in the US. The channel features live streaming video available on Twitter, which includes original programming and live simulcasts in sports, entertainment, news, and politics. Additionally, people can browse commentary via the Twitter timeline as they watch live events.
Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less […]
The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers looking to make the most of digital video in 2017. There are many challenges, but with consumers making digital video a habit – 92 per […]
Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary […]
Findings from research firm Parks Associates reveal that 39 per cent of US broadband households visit a video sharing site such as YouTube at least once a week. In total, 59 per cent of US broadband households visit an online video site on a regular basis. According to Glenn Hower, Senior Analyst at Parks Associates, […]
AOL UK has announced a new partnership with Twitter that it says will add new audiences and opportunities for advertisers with AOL’s original video content, the first pure-play digital video content producer on Twitter’s Amplify offering. Through the combination of sponsorships and video advertising opportunities on AOL’s original content and its insights and data; advertisers […]
Mark Zuckerberg has revealed Facebook’s new Camera Effects Platform to a developer event in California, designed to give developers the power to build AR tools. He described the previous rollout of camera functionality across all of Facebook’s apps as “act one”. Act two, he said, is “giving developers the power to build for augmented reality […]
comScore has announced the introduction of Facebook demographic metrics to the validated Campaign Essentials (vCE) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network. The availability of these new metrics – including demographics, […]
Sky is to acquire social content producer Diagonal View, known for its popular online channels, including Alltime10s and The Football Daily, as well as creating innovative campaigns for some of the world’s leading brands. The acquisition will broaden Sky’s engagement with a younger, digital-first audience, while also enabling Sky Media to offer greater brand-safe digital […]