Roger Gastó, Head of Digital Products at FC Barcelona, has admitted that the football club needed to adopt a strategy of diversification and consolidation and develop digital products to achieve its goal of becoming the most loved sporting institution and reach revenue targets. Speaking at the Sportel Media and Marketing Convention in Monaco, Gastó told […]
The Carabao Cup fifth-round draw will be live streamed on Twitter on October 26th, marking the first time an English football draw has taken place on social media. The Thai energy drinks firm sponsoring this season’s knockout competition has been keen to extend coverage to the growing Asian market by attempting a series of innovations, […]
Facebook is actively looking at the possibility of broadcasting live sports content via its Facebook Live service, according to its global head of Strategic Partner Development – Sports Media, Rob Shaw. Speaking at a Sportel Tech Panel session on Social Video, Shaw told delegates that the recent introduction of the Facebook Live service had altered […]
NFL Football has the most enthusiastic fan base by far, according to a study by Adobe and TDG. Using a 10-point scale, where 1 means “definitely not a fan” and 10 means “you’re a super fan”, respondents in the US were asked to rank their enthusiasm on a list of 15 sports. For NFL Football, […]
Discovery Communications’ Eurosport and Snap have agreed a strategic advertising and content partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters across Europe Olympic Games action through several types of professionally curated content on Snap’s Discover platform. This partnership marks the first time that Snap has committed to a European, multi-language deal for […]
Global news agency Ruptly has announced the launch of its video streaming platform which offers global live events with the ability to broadcast directly to social media. The new platform – Ruptly Live – gives anyone the chance to stream professional live video content from around the world, allowing broadcasters and vloggers alike, to stream […]
NBCUniversal and Snap have joined forces to create a new digital content studio. Based in Santa Monica, California, the joint venture will make made-for-mobile programming to debut primarily on multimedia mobile application Snapchat. The initial focus will be to develop and produce shows, including scripted and other genres, for the platform. NBCUniversal and Snap have equal […]
Facebook has acquired tbh (‘to be honest’) – an app that encourages teenagers to be nice to each other on social media. The app is just nine weeks old, but had already been downloaded 5 million times. The app’s creators said it will remain a standalone program but will now have more resources thanks to […]
Facebook has unveiled Oculus Go, a standalone VR headset that will be released in 2018, priced at $199 (€168). Speaking at the company’s annual virtual reality developers conference in San Jose, Mark Zuckerberg, head of the social media giant, said the device would be the “most accessible VR experience ever”. Zuckerberg acknowledged the slow adoption […]
Facebook has asked football’s UEFA media bosses permission to live stream the Champions League and Europa League games into certain markets and territories which do not have TV rights for the matches. In particular, it seems that Facebook had in mind nations such as India and Colombia. However, the social media giant has not placed […]