According to IDATE DigiWorld, The OTT global communication market will grow to €32 billion by 2021. The market is composed of three segments: VoIP (such as Skype), IP messaging (such as WhatsApp), and also a share of social networking advertising revenues. In contrast to the telco communications market, however, the OTT communications market remains very […]
YouTube is children’s favourite online destination with practically all 5-16 year olds exploring it and a growing majority using it every single day, reveals a report from CHILDWISE into childhood in 2018. This year’s favourite YouTuber is Logan Paul, who has knocked Zoella off of her long-held top spot. “Prior to this year, Logan had […]
Data from Juniper Research has found that advertising spend on FVoD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion (€29.9bn) by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach […]
According to the State of Social TV report from social analytics solution ListenFirst, in 2017, Instagram overtook Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40 per cent, and social-branded content outperformed all other TV posts by 42 per cent. The report offers key
Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year. “Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy. “National Television declined in 2017, but that is almost entirely due to the […]
Rupert Murdoch has said that social media network Facebook should pay fees to publishers if it is committed to supporting accurate news. Murdoch’s assertion comes as pressure mounts on Facebook to help deal with the spread of so called “fake news”. Recently Facebook said it would survey its users and prioritise news sources they deemed […]
Facebook has appointed Eurosport CEO Peter Hutton to “head up the social network’s efforts to broker worldwide deals for live-streaming sports,” according to a Variety report. At Facebook’s SIlicon Valley base, Hutton will focus on securing global sports rights and report to Facebook Head of Global Sports Partnerships Dan Reed, who was previously with the […]
Just one in four Brits trusts social media and users of platforms such as Facebook and Twitter would like to see tighter regulations, according to the annual Edelman Trust Barometer. Its survey found two-thirds of Britons believe social media sites are not doing enough to prevent illegal behaviour, including extremism. Conversely , faith in traditional […]
Social video creation platform Wochit has reported that Facebook’s de-prioritisation of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly […]
Parks Associates has revealed that as of Q3 2017, 12 per cent of US broadband households use a live streaming platform such as Facebook Live or Periscope. The profile for live streamers is generally younger, with 19 per cent of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and […]