At the very start of this decade, in 2010, the Swedish Media council pointed at a shift in viewing habits among younger audiences. Broadcast viewing was dropping but on the other hand, internet usage was increasing rapidly, reports Mediavision, the Sweden-based strategy and business development consultant. As seen so many times before, behaviour of early […]
Disney+’s rollout has been one of the most discussed and debated content service launches ever. Research and consulting firm Futuresource Consulting is bullish about its prospects in most key markets, with it expected to challenge for the number two or three SVoD position behind Netflix and (where significant) Amazon Prime Video. According to the firm, […]
Research from cloud-based video production, editing and distribution platform Grabyo has found the global market penetration of OTT services has hit 38 per cent, with growth accelerating across all consumer segments. The OTT Video Trends Report comprises data from 9690 consumers across the UK, United States, France, Italy, Spain, Germany and Australia and highlights that […]
More than a third (36 per cent) of broadcasters are failing to utilise their content library despite facing increasing competition from streaming services, according to research by ATEME, a specialist in video delivery solutions for broadcast, cable, DTH, IPTV and OTT. Although almost all (98 per cent) of the broadcasters surveyed use their content library […]
The rise of increasingly personal and personalised media interaction fueled by technology and evolving customer behaviour is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences, using data and usage patterns […]
Five global platforms will have 529 million SVoD subscribers by 2025, according to the SVoD Platform Forecasts report from analyst firm Digital TV Research. The SVoD sector received a boost in November 2019 with the roll-outs of Disney+ and Apple TV+. A further lift will come when HBO Max starts in spring 2020. Disney+, set […]
US advertisers will spend almost $7 billion (€6.3bn) this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. That’s according to eMarketer’s first-ever estimates of connected TV ad spending, which they expect to account for nearly 3 per […]
TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]
A study from Juniper Research has found that the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The research, Consumer Mixed Reality: Emerging Opportunities, Vendor […]
According to the Q3 2019 Games Market Dynamics: U.S. report from The NPD Group, overall total industry consumer spending on video gaming in the US reached $9.18 billion (€8.3bn) in the third quarter of 2019 (July – September), an increase of 1 per cent compared to the same time period last year. Double-digit per centage […]