Advanced Television

Research

Brits don't value unpackaged media

An HP survey of over 1000 British consumers, aged between 16 and 60, shows that people of all ages are still wedded to physical formats such as CDs and DVDs. They also currently attach little monetary or emotional value to the digital content they own. While 86 per cent of the population access some form […]

May 18, 2010

TV ad revenue in Asia overtakes Europe

TV advertising revenue in the Asia Pacific region overtook that in Western Europe for the first time last year, as India and China grew and established markets suffered. Total net TV advertising for Asia Pacific was $27.9 billion according to a report from the media analysts Informa. The value of the western European TV ad […]

May 17, 2010

US Web TV homes spend 31% of viewing time online

Consumer research from One Touch Intelligence has revealed detailed observations about an emerging sector within the US television marketplace – households in which adult viewers routinely watch long-form, scripted TV shows and movies from the Internet. Based on a survey of 1,007 households in which respondents watched full-length TV shows or movies within the past […]

May 17, 2010

More pay-TV subs in US

Despite talk of 'chord cutting', a report released at NCTA shows a new record of almost 100 million Americans were paying for premium TV services at the end of 2009. SNL Kagan, in partnership with MediaBiz, has released a report on the US multichannel video market, which analyses subscriber counts, penetration and operator performance nationwide […]

May 13, 2010

DLNA will breakthrough this year

Strategy Analytics predicts that over 2 billion DLNA-certified (Digital Living Network Alliance) products will be installed in consumers' homes or pockets by 2014. “Strategy Analytics forecasts 59 per cent growth in unit sales – to 200 million DLNA-certified devices in 2010 – rising to nearly 1 billion devices sold in 2014,” said Peter King, the […]

May 12, 2010

86% do watch commercials…if no DVR

Some 86 per cent of US viewers stick with a given channel during the commercials, according to a study from the Council for Research Excellence (CRE), which tracked the live TV-consumption habits of 376 adults across over 750,000 minutes. The Video Consumer Mapping study showed little change in viewer behaviour before, during and after commercials. […]

May 12, 2010

Increased investment and growth for online video

Brightcove and TubeMogul have teamed up to develop a new quarterly research report with data and analysis focused on the online video market. For Q1 of 2010, the report suggests that the media industry is investing aggressively in online video initiatives, driving usage and engagement, and seizing new monetisation opportunities. Among the findings: – With […]

May 10, 2010

1 in 5 confused about illegal downloading

One in five young adults don’t see why they could ever have to pay for content on the Internet – and a similar number admit to being confused about what can be downloaded legally and what can’t, according to a Microsoft survey. The results show that for many, the distinction between copyright infringing sources and […]

May 10, 2010

Linear and on-demand grows

New figures show that people in the UK watched 30 hours of linear TV a week during the first quarter of 2010, an increase of 2 hours, 29 minutes on the same period last year with growth seen across every age group. The figures from The Broadcasters' Audience Research Board (BARB) and published in Thinkbox's […]

May 5, 2010

IPTV “interactivity gap” is hampering growth

Once viewed as a rising star in the digital television ecosystem, IPTV has largely failed to deliver on its promise, according to a report published by analyst firm Strategy Analytics. As a result, many industry watchers have revised their IPTV estimates downward. “IPTV service providers have failed to answer the fundamental 'why' question,” according to […]

April 29, 2010