TV remained the top advertising choice in the first quarter of 2010 according to a survey by STRATA, with 41.8 per cent of ad agencies saying their corporate clients are more focused on TV than any other medium. The number was down a whopping 27 per cent from a year ago. Internet/digital advertising continues to […]

Research from The Diffusion Group (TDG) predicts that by 2020, the consumption of Internet video will eclipse the consumption of broadcast TV programming. According to TDG data, while the amount of time spent viewing TV has remained relatively stable, the amount of time consumers spent watching online video increased 84 per cent between 2008 and […]

Pay-TV market growth slowed in 2009 due to the recession. However, 2010 is expected to be a better year as operators have been signing up new subscribers, and existing subscribers are migrating to premium channels and advanced services. “As a result of the positive market outlook for pay TV,” says ABI Research practice director Jason […]

Asia dominates worldwide Pay TV, accounting for slightly more than 50 per cent of subscribers in 2010, reports In-Stat. China alone will encompass 26.3 per cent of the total, followed by the rest of Asia Pacific at 22.3 per cent, North America 15.3 per cent and W. Europe 15.6 per cent. While IPTV grew faster […]

A steady growth in viewing of online video, combined with the ability to target specific viewers based on their preferences and viewing history, will push US revenues for online video advertising to over $ 1.3 billion in 2010, according to a report from Parks Associates. The report finds that large percentages of consumers, especially younger […]

Preliminary results from IMS Research's forthcoming 2010 study on The World Market for Set-top Boxes and iDTVs has revealed that nearly 26 per cent of EMEA's digital STB shipments were deployed into Eastern Europe in 2009. By 2012, IMS Research estimates that Eastern Europe will comprise nearly 33 per cent of EMEA's digital STB shipments. […]

By 2015, 6 in 10 TVs shipped worldwide will have a network connection and 70 per cent of those units will ship with an embedded app platform and app store, according to a report from Gigaom Pro. In all, some 3.7 million apps will be downloaded in 2010 and that number will grow to 965 […]

An HP survey of over 1000 British consumers, aged between 16 and 60, shows that people of all ages are still wedded to physical formats such as CDs and DVDs. They also currently attach little monetary or emotional value to the digital content they own. While 86 per cent of the population access some form […]

TV advertising revenue in the Asia Pacific region overtook that in Western Europe for the first time last year, as India and China grew and established markets suffered. Total net TV advertising for Asia Pacific was $27.9 billion according to a report from the media analysts Informa. The value of the western European TV ad […]

Consumer research from One Touch Intelligence has revealed detailed observations about an emerging sector within the US television marketplace – households in which adult viewers routinely watch long-form, scripted TV shows and movies from the Internet. Based on a survey of 1,007 households in which respondents watched full-length TV shows or movies within the past […]