New research says that fewer than half of the 11 million 3DTV-ready homes in the UK in 2016 will be active and regular users of 3DTV content. In 2010, almost 90 per cent of homes with 3D-ready sets were ‘active’ users, according to the research. This much higher proportion results from early-adopters being significantly more likely […]
The number of digital TV homes will double between 2010 and 2016 to 1.189 billion, according to analyst firm Digital TV Research (DTVR). The Digital TV World Household Forecasts report estimates that digital penetration will climb from 42.5 per cent at end-2010 to 80.0 per cent by 2016. By 2016, 33 countries will be completely […]
Up to 60 per cent of mobile data traffic is generated by watching video, with Apple’s iPhone driving the demand, according to Bytemobile, traffic management. Itsaid the overall data demand was also likely to intensify as 90 per cent of the total data traffic was currently generated by just 10 percent of mobile data users. […]
The new May online video rankings from comScore show that 176 million US Internet users, or about 83.3 per cent of the US audience, viewed online videos last month, spending an average of 15.9 hours per viewer over the month. More than 5.6 billion viewing sessions were recorded that month by comScore. Most of the […]
Over 90 per cent of Brits do not recognise the product placement logo introduced to programmes earlier this year to warn viewers when an advertiser has paid a broadcaster to push its wares, according to research published by Populus. As part of the relaxation of product placement rules, broadcasters have to show a bold “P” […]
Google and Apple have a significant competitive advantage in the battle for the connected consumer. Having moved beyond a single product category focus, these new media competitors operate digital ecosystems where devices, services, and content, from hundreds of third-party companies, combine to create consumer value far greater than is possible from any single product, or […]
A study released by NPD and commissioned by the Cable & Telecommunications Association for Marketing (CTAM) shows that movies still rank as the consumer favourite in the 3DTV viewing experience, with 93 per cent of 3DTV owners reporting they had watched 3D movies at home. This unsurprising finding is in line with 2010 findings, where […]
The new Cross Platform Report from Nielsen has found that HDTVs are now available 75.5 million homes, about two thirds of all US homes, a 20 per cent rise over last year, and that video viewing has increased across all platforms. The report found that traditional TV viewing saw a 22 minute monthly increase between […]
A poll by Adweek and Harris shows that Americans may not be giving their undivided attention to their TV screens. According to the survey, while watching TV most Americans also surf the Internet (56 per cent) and many do other activities like read a book, magazine or newspaper (44 per cent), go on a social […]
Younger viewers are leading the charge in embracing new devices for movie watching, according to findings from a national survey of online video viewers released at the NCTA 2011 Cable Show in Chicago by Epix, the online movie joint venture between Viacom, its Paramount Pictures unit, MGM and Lionsgate. Specifically, viewers between the ages of […]