Advanced Television

Research

Research: Pay-TV trumps free-to-air

Paid-for television content – whether through cable, satellite or the Internet – is preferred over free-to-air services – even in markets where free programming is more readily available, according to global research from Motorola Mobility. Motorola Mobility’s Global 2010 Media Engagement Barometer – an independent global study of video-consumption habits among 7,500 consumers in 13 […]

November 18, 2010

Research: Viewers drive broadcast change

A UK research study conducted by Forrester Consulting on behalf of Cisco, investigating consumer viewing habits and expectations of TV and Internet-delivered TV reveals that consumers are dictating where broadcasters, service providers and production companies invest their time and money when developing new technologies and services. The study shows that continued consumer interest in next […]

November 18, 2010

40% US broadband users watch TV online

Weekly incidence of going online or using a handheld device to watch TV content rose from 34 per cent in 2009 to 39 per cent among broadband users in the US, according to a Horowitz Associates’ study. The study revealed that a full quarter (25 per cent) of broadband users watch TV content online or […]

November 18, 2010

Spanish pay-TV spend feels squeeze

Spaniards increasingly spend less on pay TV. In the first half of the year, pay-TV consumption fell by 14.4 per cent with an average monthly expenditure per family of €28, €2.4 lower than the same period last year, according to a report from the National Observatory of Telecommunications and Information Society (ONTSI). The total expenditure […]

November 17, 2010From David Del Valle in Madrid

Research: On-demand boosts live TV

Increasingly, the main reason people watch on-demand TV is to avoid falling behind with the linear TV schedules, which have been attracting record viewing figures in recent years, according to research published by Thinkbox and Decipher. The ‘Tellyport’ research questioned a sample of 3,000 people in the UK and employed a mixture of quantitative and […]

November 16, 2010

Nielsen: WebTV viewers watch more regular TV

A study released by Nielsen has highlighted the 21st century TV-viewing habits of consumers who are watching shows or movies from the Internet on their TV sets. Specifically, it reveals that 84 per cent of these viewers report that they are watching the same, or more, regularly scheduled TV since they started streaming or downloading […]

November 16, 2010

Online German TV channels rapidly growing

Online TV is a growing market, with the number of providers and variety in services strongly increasing, according to Goldmedia. Currently, there are 1,275 online TV channels in Germany, with about 151 million videos watched daily, mainly on free platforms (96 per cent). By 2015 Goldmedia predict that figure will nearly triple to almost 390 […]

November 15, 2010

iPadders most likely to cut the cord

Research from The Diffusion Group (TDG) has discovered that iPad Users and Intenders—those who own or are likely to purchase an iPad in the next few months—are significantly more likely than average adult broadband users to either downgrade or ‘cut the cord’ and cancel their PayTV service. “Despite the fact that cord-cutting remains more widely […]

November 12, 2010

Mobile TV in Asia will reach 250m in 2014

Despite the difficulties faced to date, the timing is ripe for mobile video services to take off in certain Asia/Pacific markets due to the enhanced capability of the networks, increasing popularity and affordability of smartphones, and improvements in the mobile video business, according to a report from Pyramid Research Pyramid Research estimates there will be […]

November 10, 2010

VOD no nearer monetisation

VOD in the form of catch-up has been the growth curve of recent years. But the uphill struggle to make it pay was confirmed by speakers at Westminster Media Forum. David Cockram of Oliver & Ohlbaum said research showed UK public broadcasters will make only a combined £46 million (E53.3m) with a gross margin of […]

November 9, 2010