Advanced Television

Research

US TV viewers still prefer traditional services

An annual study of consumer video consumption habits and platforms conducted by Frank N. Magid Associates has revealed that despite the increased use of alternative video viewing platforms (like VOD set-top boxes, instant streaming, and mobile apps), the vast majority of consumers intend to continue to maintain their traditional subscriptions with cable, satellite, and telco […]

November 26, 2010

Research: OTT video making its way on to STBs

MPEG-4 AVC (H.264) set-top box shipments surpassed MPEG-2-only set-top box shipments for the first time in 2010, with about 53 per cent of MPEG-4 shipments worldwide, suggests ABI Research. Despite the support for advanced encoding, however, pay-TV operators worldwide have been slow to support interactive features on set-top boxes. The research firm notes that historically, […]

November 25, 2010

Online TV viewers will tolerate more ads

Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads. Online streams of TV shows could support as many ads as broadcast television shows, Turner says. The test had Turner assigning visitors to its TNT and TBS websites. The first […]

November 24, 2010

Freesat: TV is more influential than ever

UK’s Freesat has revealed a study called ‘The Joy of Sets’ that claims the biggest motivation for watching TV is the opportunity to talk about it with others. People no longer just tune in to be entertained. When we are not talking about it, we are inspired by it – to change jobs, take up […]

November 24, 2010

China: Web TVs to ship 15m+ units by 2014

China’s web TV market in 2009 had over 2 million web TV set shipments and about 1/4 million web TV STB shipments. The fast development of the web TV market is driven by competition between the giant domestic TV vendors and the low incremental cost for web TV functionality, helping drive wider user acceptance.  As […]

November 24, 2010

YouView will impact digital behaviour in 2011

Kantar Media has published highlights from its futurePROOF study on the ownership and use of digital media in Britain. The research suggests that connected TV will have a big impact on British digital behaviour in 2011, with the launch of YouView. Awareness of IP television has not yet reached the mainstream with only 42 per […]

November 23, 2010

US viewers log 143 hours a month, DVR up

Nielsen’s latest State of the Media: TV Usage Trends report revealed that television viewing in the US remains at a high, yet the emergence of the DVR as a widely distributed device has changed consumption habits in many homes. In the second quarter of 2010, the average person clocked more than 143 hours of television […]

November 22, 2010

Research: 3D TV: Over half of Brits still cautious

The results from the annual Christmas shopping survey for Twenga, the shopping search engine, show that 52 per cent of Brits don’t want to receive a 3D TV for Christmas. Although the Germans and the Dutch agree with the Brits, the French (57 per cent), the Italian (69 per cent) and the Spanish (61 per […]

November 19, 2010

Research: More falling US pay TV analysis

For the second quarter in a row, North American digital pay TV operators added fewer subscribers than in the preceding period, according to figures from Strategy Analytics. Comcast added only 219,000 new digital subs in the third quarter, a sharp decrease from Q2 adds of 394,000.  Satellite operator Dish saw its second consecutive quarter of […]

November 19, 2010

US cable ‘in denial on cord cutting’

According to SNL Kagan’s analysis the US multichannel segment fell by 119,000 customers in the third quarter of 2010, compared to a 346,000 gain reported in third-quarter 2009. US cable operators lost 741,000 basic video customers in third-quarter 2010, marking the single largest quarterly dip for cable since Kagan began compiling data for the segment […]

November 18, 2010