Advanced Television

Research

Consumers demand music everywhere

Revenue growth in digital music dropped from 91 per cent in 2006 to 6 per cent in 2010, according to Parks Associates. While over 50 per cent of US broadband households prefer the computer as their digital music access point, proliferation of smart mobile and connected CE and new cloud-based delivery models are expanding music […]

May 27, 2011

3DTV owners happy with purchase

The Digital Entertainment Group (DEG) has published the findings of a study that looks at the first-hand experiences of nearly 3,100 3DTV owners in the US. Overwhelmingly, consumers reported a positive entertainment experience, minimal price premiums, and enthusiasm about the future of 3D content. Respondents were asked to assess a number of 3DTV factors, including: […]

May 26, 2011

Digital TV boom ahead for Eastern Europe

Eastern Europe still has plenty of room for digital TV growth according to Digital TV Research. Two-thirds of homes (76 million) were still receiving analogue signals at end-2010 but rapid conversion to digital TV means that nearly 67 million digital homes will be added by 2016. The Digital TV Eastern Europe report forecasts that the […]

May 26, 2011

Audience fragmentation damages entertainment value

Edelman, the global public relations firm, has released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment survey. The 2011 study shows that the value consumers are getting from the Entertainment Industry has fallen by 68 per cent in all areas, and only 17 per cent of all respondents […]

May 26, 2011

Catch up powers European OTT

An analysis of Europe’s largest OTT markets by SNL Kagan finds the UK and France leading Europe’s emerging deployments. The analysis – focused on France, Germany, Italy, the UK and Spain – notes an increase in OTT service launches in recent months, driven by broadcaster-led catch-up services that are significantly impacting how content is distributed […]

May 25, 2011

Online ads grab attention 20% better than TV

YuMe, the video advertising technology company, and the IPG Media Lab, have published key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that […]

May 25, 2011

TV viewing migrating away from main TV

DisplaySearch has released its Global TV Replacement Study examining consumer TV replacement cycles around the globe. The report also indicates how TVs are being used by consumers and identifies their alternate means for watching TV content. It finds many consumers are starting to use non-traditional mediums for viewing TV or video programing, mostly via the […]

May 25, 2011

US stations ‘overwhelmed’ by multi-platform

A new survey of senior engineers at over 350 US stations has found that many stations are in danger of being overwhelmed by the challenges of their rapidly expanding online and mobile efforts and that stations need to do a better job of deploying workflow and quality control systems to help them better handle their […]

May 25, 2011

TV entertainment spend up 70% over decade

Consumer expenditures on entertainment media in the US and Europe grew 69 per cent between 2000 and 2010 to reach $234.8 billion, with cable and satellite TV retaining top spot as the leading form of entertainment media during the preceding ten years, according to IHS Screen Digest. Cable and satellite TV accounted for 59 per […]

May 23, 2011

Western European pay-TV revenues to plateau

Pay-TV revenues in Western Europe will not grow between 2011 and 2016 ($36 billion) according to a new report from Digital TV Research Ltd. Report author Simon Murray described the findings as “extraordinary at first glance considering that nine million pay-TV households with be added over the same period,” reaching 107 million by 2016 and […]

May 23, 2011